Restricted Research - Award List, Note/Discussion Page

Fiscal Year: 2021

234  University of North Texas  (84530)

Principal Investigator: Leung,Xi Yu

Total Amount of Contract, Award, or Gift (Annual before 2011): $ 23,053

Exceeds $250,000 (Is it flagged?): No

Start and End Dates: - 5/31/21

Restricted Research: YES

Academic Discipline: Hospitality & Tourism

Department, Center, School, or Institute: Col of Merch, Hosp & Tour

Title of Contract, Award, or Gift: Recovery and Development of World Tourism in the Wake of COVID-19

Name of Granting or Contracting Agency/Entity: University of Nevada, Las Vegas


Program Title: N/A


This is Restricted Research. This is Research-Applied. The purpose of this project is to review the response and recovery of the global tourism industry at the three levels: country level, city level, and industry level. Through a comprehensive literature review and in-depth interviews with destination marketing organizations and industry leaders, the project will include case studies of five countries, six tourism cities, and four world’s leading tourism companies. Based on the case studies, the project will summarize and propose successful strategies and tactics to help tourism destinations across the world to recover and develop.

Discussion: No discussion notes


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